Your Dashboard at a Glance
The NorthStarMetric dashboard at app.northstarmetric.io is your single source of truth for marketing attribution and store performance. Here is a walkthrough of every major section.Main Dashboard
The main dashboard shows your key performance indicators at a glance, with data filterable by date range, attribution model, and channel.Key Metrics
Revenue
Total attributed revenue from all channels. Compare against platform-reported numbers to see the real picture.
ROAS
Return on Ad Spend — attributed revenue divided by ad spend. Shown per channel and blended across all channels.
MER
Marketing Efficiency Ratio — total revenue divided by total marketing spend. Your top-level efficiency metric.
Orders
Total orders with attribution breakdown showing which channels drove each purchase.
AOV
Average Order Value — tracked over time and segmented by acquisition channel.
Match Rate
Percentage of orders successfully attributed to an ad click or marketing touchpoint.
Dashboard Sections
- Attribution
- Orders
- P&L
- Advertising
- Cohorts & LTV
- Customers
The Attribution view shows revenue and orders broken down by channel, campaign, ad set, and individual ad.Key features:
- Channel breakdown — See revenue attributed to Meta, Google, TikTok, organic, direct, and email
- Campaign drill-down — Click any channel to see campaign-level performance
- Model comparison — Switch between attribution models to compare how credit is distributed
- Customer journeys — View the full touchpoint path for any attributed order
Settings
The Settings section lets you configure your NSM installation:Attribution Settings
Attribution Settings
- Attribution model — Choose between first-click, last-click, linear, time-decay, or position-based
- Click window — Set the lookback period (1, 7, 14, 30, or 60 days)
- View window — Set the view-through attribution window (1 or 7 days)
Product Costs (COGS)
Product Costs (COGS)
Enter cost-of-goods for each product to enable profit calculations. You can:
- Set costs per product or per variant
- Import costs via CSV
- Set a default margin percentage for products without specific costs
Custom Expenses
Custom Expenses
Add recurring or one-time expenses that should be factored into your P&L:
- Software subscriptions
- Agency fees
- Fulfillment costs
- Any other overhead
Integrations
Integrations
Connect and manage your ad platform integrations. See Integrations for setup guides.
Billing
Billing
Manage your subscription plan, view invoices, and update payment methods. Plans are billed monthly via Stripe.
Tips for Getting the Most from Your Dashboard
Compare Attribution Models
Switch between models regularly. If a channel looks great under last-click but weak under first-click, it is a retargeting channel rather than a discovery channel.
Set Up COGS Early
Enter product costs as soon as you install NSM. Without COGS data, the P&L dashboard cannot show true profit.
Monitor Match Rate
A dropping match rate may indicate tracking issues. Check Settings > Tracking if your rate drops below 70%.
Use Date Comparisons
Use the date range picker to compare periods. This helps identify trends and measure the impact of campaign changes.